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Pro Medicus Ltd (ASX: PME) continued its meteoric run on the ASX, gaining 4.64% to trade at $248.17, as the Australian health imaging powerhouse announced a landmark five-year, A$20 million contract with the University of Iowa Health Care. The deal will see its U.S. subsidiary, Visage Imaging, implement the full Visage 7 stack—Viewer, Workflow, and Open Archive—across the university’s sprawling healthcare network.
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Under the transaction-based agreement, Visage 7 will replace legacy PACS infrastructure with a unified, cloud-native imaging platform, further solidifying Pro Medicus’s position as a front-runner in digital diagnostic imaging solutions. The rollout is expected to begin immediately, with a go-live target set for Q4 2025.
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The University of Iowa Health Care system includes over 20,000 staff and three patient campuses, making this one of the more significant deployments in recent quarters. The decision to adopt a full-stack, cloud-based model reinforces the company’s CloudPACS strategy, which is rapidly becoming a standard in North American healthcare IT.
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“This deal underscores the accelerating shift toward cloud-native imaging infrastructure in U.S. health systems,” said CEO Dr. Sam Hupert, adding that their pipeline remains strong across all segments.
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Valued at $25.92 billion, Pro Medicus has delivered a 113.41% one-year return, supported by consistent contract wins, high-margin recurring revenue, and an industry-leading product suite. Despite a modest dividend yield of 0.19%, the company’s P/E ratio of 264.29 reflects investor confidence in its long-term growth trajectory.
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With momentum firmly on its side and another Tier-1 U.S. client secured, Pro Medicus appears well positioned to extend its market leadership in global medical imaging.
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